Today, Texas Traditions Roofing is the largest commercial roofing contractor headquartered in Williamson County.
“My dad and his brother-in-law started the company from scratch by going on roofs themselves and repairing them as needed,” President Michael Pickel said. “Their thought was that you can stay away from the roofing industry which tends to have a bad reputation, or you can get into the industry and really make it different.”
At the heart of Texas Traditions Roofing is a mission to restore trust in roofing contractors.
“We set out to bring back traditional Texas values—integrity, honesty and trust—into the roofing industry,” Pickel said.
Those values are more than slogans. Pickel and his team believe they’re not just in the roofing business—they’re in the people business.
“We don’t think of ourselves as a roofing company. We think of ourselves as a business that just so happens to provide roofing,” Pickel said. “What really drives us is changing people’s lives.”
A large part of the company’s mission is reflected in its residential services. Unlike many roofing companies that may pressure homeowners to contact their insurance or sell unnecessary replacements, the company focuses on providing honest maintenance, repair and replacement services tailored to each customer’s needs.
Some of the residential service areas include:
- Georgetown
- Liberty Hill
- Leander
- Cedar Park
- Round Rock
- Bee Cave
- Austin
- Lakeway
- Pflugerville
- Temple
“Just like a financial advisor recommends what's in your best interest, our roof advisors are trained to do the same. We advise; we don’t pressure,” Pickel said.
Ongoing training is essential to delivering that level of service. Two of the company’s core values are exceeding expectations and being the roofing expert.
The team is committed to providing honest assessments, ensuring homeowners are informed about whether they truly need a new roof or not. They prioritize open communication, constantly discussing what their teams are encountering and how they can improve their services to better meet customer needs.
That effort hasn’t gone unnoticed. Texas Traditions Roofing has been voted Georgetown’s Best Roofing Company two years in a row.
“When we say you need a new roof, you’ll know why. And if you don’t, we’ll tell you that too,” Pickel said. “We’re not perfect, but we 100% stand behind everything we do.”
Texas Traditions Roofing is deeply committed to the Williamson County community, regularly participating in local charity events, sponsoring initiatives and partnering with nonprofits. Their involvement goes beyond business, as they work to improve the community they call home.
“We want to be more than just a roofing company. We want to be a positive influence in the community,” Pickel said.
To request services, visit the contact page on the website or call 512-415-4590.
To learn more about Texas Traditions Roofing’s commercial and residential services, visit their website at www.texastraditionsroofing.com.
The above story was produced by Multi Platform Journalist Chloe Chapel with Community Impact's Storytelling team with information solely provided by the local business as part of their "sponsored content" purchase through our advertising team.
