GR Property Group, a real estate agency founded by seasoned industry leader Haley Garcia, is making its mark in Montgomery and Walker counties. Building on the success of the Haley Garcia Group in The Woodlands, GR Property Group brings over 25 years of experience and a luxury-market approach to the rural areas of Willis, New Waverly, Conroe and beyond.

Garcia, a trusted broker with a reputation for luxury real estate, founded the Haley Garcia Group over two decades ago in The Woodlands—a community known for its upscale homes and vibrant real estate market. For years, her team has consistently surpassed $100 million in annual transactions, specializing in high-end properties and catering to both buyers and sellers.

“This expansion was a natural next step, as I’m partners with developers in the northern counties above The Woodlands,” Garcia said. “These communities offer larger homesites that start at one acre and go up creating a peaceful, rural lifestyle with modern amenities. We’re providing a different kind of living—more space, more peace and plenty of opportunity.”

As demand for rural properties increases, Garcia’s expertise is invaluable for navigating a market that can be overwhelming for new buyers.

“We’ve been working in a fast-paced, luxury market for years, so when we move north to these more rural areas, we’re bringing that high-end approach with years of proven results when representing buyers, sellers and builders,” Garcia said. “It’s about more than just showing homes; it’s about educating buyers and sellers, and offering them a level of marketing and service that’s typically found in major urban markets.”

In the larger suburban cities surrounding Houston, $700,000 might buy a modest home, but in places like Willis and New Waverly, buyers can find properties with 2 to 3 acres of land, custom-built homes, and proximity to national forests—something that simply isn’t available in suburban Houston.

The influx of new development has led to a growing number of amenities as well. Shopping centers, schools, parks and recreational facilities are all part of the picture.

“This area is quickly evolving into a place that combines the best of rural living with the conveniences people expect,” Garcia said. “The lifestyle here is different. It’s casual yet sophisticated. People love their jeans and a steakhouse dinner, but there’s also a sense of pride in the community. It’s true Texas—comfortable, relaxed but with a level of sophistication.”

GR Property Group is also focused on guiding first-time homebuyers through the process. Recognizing that purchasing a home, especially in a new area, can feel overwhelming, Garcia and her team prioritize education at every step.

“We don’t just show homes; we help people understand what they’re getting into, what to expect and how to make the best financial and emotional decisions,” Garcia said.

This educational focus has become even more important in light of changes in the real estate industry, specifically the recent NAR, National Association of Realtors, settlement. This legal agreement clarifies commission practices, allowing buyers and sellers to see and negotiate agent fees throughout a transaction.

“As an industry, this is a significant step toward greater transparency,” Garcia said. “It gives buyers and sellers more control over the process, and we’re fully prepared to guide them through this transition. Throughout it all, we’ll continue to focus on our clients’ goals and strategies, while also providing the support they need for what can be an emotional decision.”

With its mix of luxury experience, innovative marketing and commitment to education, GR Property Group is poised to become a leading force in the expanding markets of Montgomery and Walker counties. As the team continues to grow, its agents remain committed to helping buyers and sellers make informed, confident decisions.

To stay informed on market trends and real estate insights, Garcia invites clients to sign up for their newsletter, offering tips, updates and educational resources.

To learn more about GR Property Group and how they can assist with your real estate needs, visit their website at GR Property Group.

The above story was produced by Multi Platform Journalist Chloe Chapel with Community Impact's Storytelling team with information solely provided by the local business as part of their "sponsored content" purchase through our advertising team.