Wurstfest—which originated in 1961—began as a one-day festival created by the New Braunfels meat inspector, Ed Grist, as a festival to honor sausage. The festival has since grown to 10 days of celebrating the city’s German heritage.
Read all about it
Marc Allen, 2025 festival general chair and president-elect, said crowds were evenly dispersed across the 10-day event, and attendance was up about 4%-5%.
One of the significant changes implemented at the event this year was eliminating drink tickets, which sped up the lines. By eliminating drink tickets, more space was created on the grounds.
“We had seven new vendors that we were able to put in spots where drink ticket booths were,” Allen said.
- Children’s Advocacy Center of Comal County
- Dive-in Donuts
- Pecos Pete’s All Natural Tea & Soda Co.
- Fryday Concessions
- Long Creek High School Dance Boosters
- The Sauer Kraut Food Truck
“Our major goal was to have a better patron experience,” Allen said.
Notable quote
Allen said they appreciated those who visited Wurstfest.
“We hope we fulfilled their expectations with entertainment, family, fun, friends. ... We’re doing our best to improve year upon year, and we’ll continue to strive to do that,” Allen said.
