Schulenburg-based Iron Oak Apparel Co., a luxury golf apparel retailer, opened its doors within New Braunfels’ Gruene Historic District Dec. 6 at 1258 Gruene Road.
What they offerIron Oak Apparel Co. sells pearl snap polos, hats and other western lifestyle apparel.
Notable quote“We set out to create a shirt for every kind of man—one polished enough for the course, but designed to feel right at home in a dancehall, a steakhouse or a Saturday afternoon in jeans and boots,” said Laura Daniels, director of human resources at Iron Oak Apparel Co.
Ethan Thomas joined Community Impact in October 2025 as the New Braunfels General Assignments Reporter. Previously, Ethan worked for two years in television news in El Paso, TX. Ethan graduated Summa Cum Laude from the University of Texas at El Paso in May 2023. After graduation, Ethan completed a 10-day editing bootcamp at UT-Austin before interning at the Texas Tribune as a Copy Editing Fellow. Ethan hopes to make his mark in the New Braunfels community by covering stories that give a voice to those who need it the most. When he is not reporting, Ethan is an avid photographer, writer, karaoke-er and musician.
Have any news tips or story ideas? Email Ethan at ethomas@communityimpact.com
