Now open
Gruene Outfitters at the Station
This is Gruene Outfitters second New Braunfels location. Gruene Outfitters at the station sells men’s apparel and accessories.
- Opened May 24
- 1206 Gruene Road, Ste. 103, New Braunfels
- www.grueneoutfitters.com
This is the Pomegranate’s second New Braunfels location. The Pomegranate at the Station sells upscale women’s clothing, footwear and accessories.
- Opened May 24
- 1206 Gruene Road, Ste. 201, 203, New Braunfels
- www.pomegranatetx.com
The store—locally owned by husband and wife duo Joe and Cheyenne Leon—sells trading card games, select anime figurines, paints, miniatures and more.
- Opened June 7
- 1410 S. Business I-35, Ste. B, New Braunfels
- Facebook: Legends & Loot
The full range, primary care clinic—locally owned by Brooke and Troy Green and Scott Knepper—opened its second New Braunfels location. The clinic offers IV therapy, inflammation testing and comprehensive physicals.
- Opened June 23
- 651 N. Business I-35, Ste. 730, New Braunfels
- www.blueagavefunctionalmedicine.com
The refillery business sells home and personal care products such as non-toxic dishwater tables and surface cleaners. River City Refillery also allows customers to "refill" hygiene and cleaning products with non-toxic ones.
- Opened July 19
- 2165 Gabriels Place, Ste. 1101, New Braunfels
- www.rivercityrefillery.com
The barbershop offers men’s haircuts, straight razor shaves and facial waxing.
- Opened July 8
- 190 Creekside Crossing, Ste. 1105, New Braunfels
- www.matadorgrooming.com
The boutique—owned by Sonya Tink—offers a selection of handcrafted jewelry, women’s accessories and select clothing options, from t-shirts to hats.
- Opened June 25
- 193 ½ W. San Antonio St., Ste. 202, New Braunfels
- Facebook: Tink’s Trends
Standout Dance Company, along with its partner shop Pocketful of Grace Boutique, have both moved locations in New Braunfels. Standout Dance offers dance classes for kids of all skill levels from ages 1 to 12 and beyond, while the boutique carries a diverse array of women’s clothing, shoes and accessories.
- Opened July 19
- 1265 Industrial Drive, Ste. A, New Braunfels
- www.apocketfullofgrace.com
Old City Hall Restaurant & Bar
The restaurant will serve classic American dishes with an upscale twist. There will be steak, burgers, pasta and a classic cocktail bar with seating for over 200 individuals. There will also be outdoor patio seating.
- Opening late 2025
- 200 N. Seguin Ave., New Braunfels
- www.oldcityhalltx.com
The fitness studio—owned by sisters Wendy Serrano and Karina Serrano— will specialize in pole fitness. The studio will also offer Zumba, yoga and twerk classes.
- Opening mid-July
- 111 S. Union Ave. Ste. 119, New Braunfels
- www.serranofitstudio.com/home
The Bandera-based business—owned by Daniel and Andrew Almand—sells handcrafted smoked salts, finishing salts, pepper blends and specialty seasonings.
- Opening first week of August
- 144 S. Seguin Ave., New Braunfels
- www.texassaltco.com
American Fitness
The New Braunfels-based fitness center—owned by Jay and Khushbu Patel—broke ground on a new, 19,000 square-foot facility on July 16, according to a news release. The new location will offer a wide range of fitness equipment and be equipped with a shop that offers smoothies, supplements and fitness apparel.
- Opening 2026
- Corner of N. Hwy. 123 Bypass and Grayson Lane, Seguin
- www.americanfitnessgym.com
The veteran-owned business initially operated out of a home, but relocated to a new office space. Window Genie offers window cleaning, pressure washing, window tinting and holiday lighting services.
- Relocated March 1
- 2090 N. I-35, Ste. 4102, New Braunfels
- www.windowgenie.com
The credit union celebrated its 50-year anniversary in New Braunfels in July. RBFCU is a full-service financial cooperative with 62 branches throughout Texas, according to an email from Marketing Communications Senior Specialist Victoria Young.The Path Bike Shop
A locally-owned and operated bike shop that opened this year in New Braunfels finished up extensive interior renovations to enhance the customer experience in July. They offer name brand bikes and repair services.
- 273 E. Mill St., New Braunfels
- www.thepathnb.com
The florist was previously owned by Teia Bennett. The new owners are Nicole and Brandon Dietert. Blumen Meister’s sells flower arrangements for various occasions and offers delivery, according to the business's website. The business also sells indoor and outdoor plants like succulents and orchids.
- 410 N. Seguin Ave, New Braunfels
- www.blumen-meisters.com
The antique and gift store celebrated its 15-year anniversary in July, according to the store’s Instagram page. Red Stag sells a variety of home decor including furniture, lighting, handbags and more.
- 204 W San Antonio St, New Braunfels
- www.redstaghome.com
This smokehouse is celebrating its 80th anniversary in New Braunfels this year. They sell smoked and aged meat along with jerky and various snacks.
- 441 N. Guenther Ave., New Braunfels
- www.nbsmokehouse.com
Wildflower Barn
The store manager told Community Impact that they are looking at other locations in and around New Braunfels to potentially re-open a new store in the future. Wildflower Barn sold gifts, decorative items and furniture.
- Closing end of July
- 1077 S. Seguin Ave., New Braunfels
The shop sold handmade jewelry, T-shirts, hats, gifts and more.
- Closing in August
- 1243 Gruene Road, New Braunfels