First Watch will serve breakfast classics and specials in the upcoming Shops at Keller Marketplace development along Keller Parkway.

In a nutshell

According to the company website, the daytime dining concept serves made-to-order breakfast, brunch and lunch. The menu rotates five times throughout the year and includes dishes such as:
  • Quinoa power bowl
  • Lemon ricotta pancakes
  • Chickichanga
  • Million dollar bacon
The backstory

The Keller City Council approved The Shops at Keller Marketplace during its April 15 meeting. According to a city news release, it features six tenants across two buildings.

Besides First Watch, other restaurant tenants include Mo’ Bettahs and McAlister’s Deli. A fourth restaurant has not been named.


First Watch operates over 570 locations across 30 states and was founded in 1983.